- Consumer & Web
- 120 daily active users
PinPoint League Analytics
Solo Velocity
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Designing products
people love to use.
UX Leadership ▪ User Research ▪ AI-Accelerated Workflows
Built UX practices at Vulcan, Boeing, LumaTax + Taxually + Stripe
Measurable Impact
15x
Scaled Design Ops
Scaled the design practice 15x — from a 10-person LumaTax startup through acquisition by 150-person Taxually, shipping production code at AI-accelerated pace.
7x
Customer Acquisition
Designed the Stripe integration that established Taxually as Stripe's official tax filing partner, accelerating acquisition from 200 to 1,500 merchants per month. Featured at Stripe Sessions 2025.
20x
Task Completion Speed
Orchestrated 100+ usability studies to redesign Boeing's InfoSec SSO, reducing access time from weeks to hours for 1,000+ engineers.
$250k
Reduction in Yearly Costs
Established Vulcan's enterprise UX research practice with a dedicated lab, eliminating outside-vendor dependency across 40+ products, a 16-person team, and a $2M operational budget.
Track Record
I've contributed to some amazing stuff with smart, rad people.
Origin Story
From a Commodore 64 in 1980s New York to a 20-year career with Vulcan, Boeing's InfoSec ResearchOps, scaling design at LumaTax and Taxually, and now Pinpoint and Play Pit LLC.
Let's get deep“I didn't know it then, but that early pull toward design and technology would set the course for everything after.”
Let's talk.
Open to UX Leadership and Product Design conversations.